Exploring SEO

Matthew Laurin

Considerations for Making Your Site Secure: SSL as a Ranking Factor

Recently Google put out the word that security is going to be used as a factor in determining where a website falls in the search results pages.  This leaves webmasters and business owners scrambling to either check the current status of their SSL certificate, finding out how to buy one or trying to understand what’s […]

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Shawn Manaher

Claiming Your Google Plus Business Page

Citations are huge for enhancing your presence in local search.  Most third-party properties can be pretty influential but there are a couple that every business should take advantage of if nothing else.  One of those is a Google Plus Business page (formerly known as a Google Places page).  This post will show you how to […]

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Matthew Laurin

Which Type of Structured Data Should I Use for My Site?

Structured data helps search engines understand your content and then display it in search results in a way that is helpful for users.  Information like address, phone number, images, video, reviews and other data can be marked up using HTML.  There are different kinds of structured data markup so which one is the right one […]

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Shawn Manaher

SEO Isn’t A One-Time Thing

When I meet with clients for the first time to talk about optimizing their site for search, the main goal is to teach them about search engine optimization.  What it means, what it is, what they have to do, what I have to do, etc, etc.  Most of the time people already know the results […]

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Matthew Laurin

Using The Screaming Frog SEO Tool On Your Site

Whenever we find good SEO tools, we love to share them.  You’ll find a lot of duds out there but there are also a fair amount of really good tools that can make your life a lot easier.  This is especially true when it comes to the basics.  This post will be an overview of […]

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Matthew Laurin

Learn The SEO Basics

Search engine optimization can get pretty advanced.  If you don’t have the basic elements squared away though, most of the other stuff isn’t going to work very well.  Whether you’re a novice or you’ve been practicing SEO for a while, it never hurts to review the basics. Keywords The terms and phrases we use on […]

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Shawn Manaher

7 Essential Elements of Local SEO

Search is becoming more focused on user intent.  When people look for local businesses, Google tailors search results to display companies that are in a searcher’s local geographic area.  If your site isn’t optimized for local search though, you might be missing out on traffic.  Below are 7 areas you should be focusing on when […]

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Matthew Laurin

Citations for Local SEO

If you want to get found online, it’s all about enhancing your presence and dominating the first page of search engine results.  Configuring your website to do this is great but there is also a lot of work to be done off-site.  Local citations are an excellent way to expand your presence online without a […]

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Shawn Manaher

Local Business Schema for Search Visibility

Search engines crawl web pages so that they can be indexed and eventually served to users.  Despite the fact that bots have become very good at digesting content on the internet, they still need assistance.  Using structured data on your website for your local business information provides a lot of benefits.  By helping search engines […]

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Matthew Laurin

Embeddable Infographics for Link Bait

In the world of SEO, there are fewer and fewer tactics that search engines approve of in terms of building links.  If you’ve taken the high road, you know it can be a challenge to get other site owners to put links to your pages on their site let alone configure them the way you […]

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