Exploring Lead Generation

Matthew Laurin

Building An Email List With eBooks

With some good content relevant to an audience you want to attract, some web-based software and a website, it can be pretty easy to build an email list.  Instead of buying emails or making lists out of tradeshow signup sheets, make a list full of prospects that you know are interested in what you have […]

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Matthew Laurin

Writing an eBook that Generates Leads

An eBook is an excellent way to get leads from your website. They are generally inexpensive to make and can be constructed in a way to attract the exact kind of prospects you want to your site. If you want to get leads though, you have to make content that your target market will want […]

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Matthew Laurin

30 Effective Tips on Building Your Email List

Email lists are the bread and butter of your marketing campaign. The contacts contained in email lists are the people who will buy your product or service, and their email addresses represent a window of communication that you have with them. For online marketing, an email list is a proactive way to reach out to […]

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