Exploring Google Analytics

Matthew Laurin

Event Tracking with Google Tag Manager

When Google Analytics hit the scene, it was a great vehicle for webmasters to track visitors to a website. Up until 2012, when Tag Manger was introduced , you had to be a sputo-programmer to get the most out of Analytics. You had to have a basic understanding of JavaScript, HTML and the general structure […]

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Matthew Laurin

How to Measure Marketing Effectiveness Using Google Analytics

Google Analytics is an indispensable tool for measuring the effectiveness of your marketing campaigns online, and its data can tell a lot of stories about how visitors to your website are behaving. Although it’s easy to get lost in the sea of information produced by Analytics, you can get much more out of it when […]

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