Exploring Email Marketing

Matthew Laurin

A Beginners Guide to Email Marketing

If you’ve never marketed an organization or brand through email, you’re in for a steep learning curve.  The process of communicating with your target market is much more than sending out emails.  Numerous steps are involved in order to develop a high value list, craft your messaging, and track your success. This post is meant […]

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Matthew Laurin

How To Create An Email Newsletter: A 101

Newsletters are one of the classic forms of content put out by businesses even before the proliferation of the internet.  The greatest publications usually had industry news, helpful information, maybe some games or something else fun and in general were delightful pieces to receive. Now that most written content can be found online, so to […]

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