Exploring Blogging

Shawn Manaher

6 Essentials of Successful Blogging

As of February 2011, there were over 150 million public blogs out on the web.  Blogging started as a cheap and easy way for people without programming experience to publish content to the web.  Today, blogs are a staple of the internet. They are followed by millions upon millions of devoted fans.  No matter what […]

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Matthew Laurin

10 Tips for Finding Bloggers for Hire

Not everyone is a writer. In fact, few people do it well, and even fewer are capable of writing well for a business. Companies often struggle with creating content that users find helpful when they start their blogs. They may be reluctant to have others perform the work for them, but the truth is that […]

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Matthew Laurin

Why Blogging Is Good For Business

Writing good content can be a pretty tedious process but the benefits for online marketing are powerful.  For almost any company, starting a blog should be a core part of their online marketing initiative.  It can help establish a brand as an authority, enhance SEO opportunities, and draw an audience into a website.  Opportunity to […]

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Matthew Laurin

8 Tips for Finding and Hiring a Professional Blogger

Blogging seems easy enough until you get in front of the keyboard and realize that you can’t generate even a modestly interesting or useful post. Business owners looking into advertising online and who are aware of the commitment blogging entails might squash the idea. They know that blogging (done the right way) takes time, energy, […]

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Matthew Laurin

How to Start a Business Blog

The cornerstone of inbound marketing is quality content. As businesses move from an interruptive style of marketing and advertising to an inbound one, developing good resources of information for prospects — as well as channels for them to access it — is fundamental. A business blog is currently one of the easiest and most useful […]

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Matthew Laurin

Tips For Blogging When You Have No Time To Write

Blogs have become a part of our everyday world.  Many surfers turn to them for information, entertainment, educational purposes and more.  More recently businesses have picked them up as a cornerstone of inbound marketing activities.  Marketers who have studied the phenomenon have found that businesses who blog end up bringing in new customers as a […]

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