Get great advice related to inbound marketing from the Nexus Affects blog.

Matthew Laurin

Considerations for Making Your Site Secure: SSL as a Ranking Factor

Recently Google put out the word that security is going to be used as a factor in determining where a website falls in the search results pages.  This leaves webmasters and business owners scrambling to either check the current status of their SSL certificate, finding out how to buy one or trying to understand what’s […]

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Shawn Manaher

Read This Before You Buy SEO Services

Marketing a business online is a priority of many businesses these days. SEO is often a mystical and misunderstood part of the equation. I usually see a knee-jerk reaction from businesses on these sorts of initiatives. They know they need to be marketing through social and search and the web but they don’t necessarily understand […]

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Matthew Laurin

Building An Email List With eBooks

With some good content relevant to an audience you want to attract, some web-based software and a website, it can be pretty easy to build an email list.  Instead of buying emails or making lists out of tradeshow signup sheets, make a list full of prospects that you know are interested in what you have […]

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Shawn Manaher

Claiming Your Google Plus Business Page

Citations are huge for enhancing your presence in local search.  Most third-party properties can be pretty influential but there are a couple that every business should take advantage of if nothing else.  One of those is a Google Plus Business page (formerly known as a Google Places page).  This post will show you how to […]

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Matthew Laurin

Which Type of Structured Data Should I Use for My Site?

Structured data helps search engines understand your content and then display it in search results in a way that is helpful for users.  Information like address, phone number, images, video, reviews and other data can be marked up using HTML.  There are different kinds of structured data markup so which one is the right one […]

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Shawn Manaher

SEO Isn’t A One-Time Thing

When I meet with clients for the first time to talk about optimizing their site for search, the main goal is to teach them about search engine optimization.  What it means, what it is, what they have to do, what I have to do, etc, etc.  Most of the time people already know the results […]

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Matthew Laurin

Using The Screaming Frog SEO Tool On Your Site

Whenever we find good SEO tools, we love to share them.  You’ll find a lot of duds out there but there are also a fair amount of really good tools that can make your life a lot easier.  This is especially true when it comes to the basics.  This post will be an overview of […]

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Matthew Laurin

Learn The SEO Basics

Search engine optimization can get pretty advanced.  If you don’t have the basic elements squared away though, most of the other stuff isn’t going to work very well.  Whether you’re a novice or you’ve been practicing SEO for a while, it never hurts to review the basics. Keywords The terms and phrases we use on […]

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Shawn Manaher

6 Essentials of Successful Blogging

As of February 2011, there were over 150 million public blogs out on the web.  Blogging started as a cheap and easy way for people without programming experience to publish content to the web.  Today, blogs are a staple of the internet. They are followed by millions upon millions of devoted fans.  No matter what […]

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Matthew Laurin

Do You Really Need Professional Web Design Services?

Professional web design services usually fall into the realm of things you (as a business owner) know you need , don’t know that much about and sound expensive.  For the most part these statements are all true.  Business owners know a lot about their business but not web design.  They do need a website (it’s almost essential […]

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